For over 50 years, Gatorade has been a pioneering force, using scientific innovation to redefine athletic performance. From its origins fueling college athletes to its current status as a dominant sports drink, Gatorade continuously seeks to empower athletes in their pursuit of greatness. Now, Gatorade is amplifying its role as a drink for replenishment and as a brand that champions the unwavering dedication and mental resilience inherent in every athlete's journey.

In this campaign, Imagine Dragons' potent music becomes a powerful lens through which we experience the athlete's mindset. With "Eyes Closed," the band's driving energy and lyrics about overcoming adversity mirror Gatorade's "Built For Sweat" ethos. This collaboration celebrates the spirit of pushing boundaries, relying on instinct, and the fierce determination that fuels athletes to achieve peak performance.