In 2015, the world’s first portable lithium power series—the Explorer—launched Jackery’s avant-garde portable power line and featured an innovative battery management system. Since then, Jackery has designed a range of Explorer models to suit the various needs of travelers, outdoor enthusiasts, mobile families, and other people actively on the go.

In this campaign, Jackery's "Ditch the Grid" message is brought to life across diverse platforms, from OOH ads that capture attention in urban environments to Instagram carousels that showcase real-life adventures, magazine ads that tell compelling stories, Home Depot banners that reach customers at the point of purchase, and fair stall designs that offer immersive brand experiences. This multi-faceted approach celebrates the spirit of exploration, the empowerment of self-reliance, and the ability to "Embrace Your Element" with Jackery.